TikTok Icon

TikTok

About the platform

TikTok is a widely-popular social media platform owned by the Chinese technology company ByteDance. It is the leading platform for short-form mobile video. In the recent years it has expaned its ability to collect sensitive data about users, even when those users neither saved nor shared their content.

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Community guidelines icon

COMMUNITY GUIDELINES


In 2020 TikTok faced severe ban threads from goverment agencies due to severe national security concerns; issues of free speech, data privacy violation and cybersecuritydata. Since then, TikTok has launch a few content moderation initiatives:

  • Expanded the Community Guidelines, including new policies to counter misinformation and disinformation.
  • Introduced fact-checking programs to help verify misleading content about the novel coronavirus, elections, and more.
  • MISLEADING INFORMATION
  • Dangerous organizations & individuals
  • Illegal activities and regulated goods
  • Violent and graphic content
  • Animal cruelty
  • Suicide, self-harm & dangerous acts
  • Hate speech
  • Harassment or bullying
  • Pornography and nudity
  • Minor safety
  • Spam
  • Intellectual property infringement
  • Other
Algorithm icon

THE ALGORITHM


TikTok's algorithm uses machine learning to understand, analyze and determine what content a user is most likely to engage with and serve them more of it, by finding videos that are similar or that are liked by people with similar user preferences.

The end result is a high-quality content feed based upon each user’s preferences and interests. As more content is accumulated by the system, the better the algorithms get to enhance the content experience.

TIKTOK IMG1 Algorithm

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CONTENT MODERATION

Content moderation

The TikTok drama is a useful reminder that our future is one in which the principal sources of prosperity and conflict alike will be informational in nature. In this world, privacy concerns often bleed into national security concerns; issues of free speech, data privacy and cybersecurity are inextricably intertwined; and even the most technically proficient experts are hard-pressed to calibrate the optimal balance of technological openness and interdependence.

DATA BEING MONITORED icon

DATA BEING MONITORED


Examples of data being monitored:

  • The HasHtags you use
  • The likes you get
  • what you share to other apps
  • Your caption text
  • the audio you use
  • the comments you get
  • The Text in the video
  • Your profile information
  • The videos you watch
  • Your IP Adress
  • The devices you use
  • Accounts you interact with
TIKTOK_IMG2_DataMonitoring
CONTENT MODERATION icon

CONTENT MODERATION


Moderators apply TikTok’s content guidelines to review the content its AI algorithms have automatically flagged for review, as well as other content the technology may have missed. The problem with this system is that they are susceptible to adversarial examples - a situation where an algorithm can be tricked into misclassifying data with a high degree of confidence. It means that there could have been content that were taken out of context, hence it cannot be trusted. They continue to revise their content moderation processes and have hired a global General Counsel and expanded its Trust & Safety hubs in the U.S., Ireland and Singapore.

Have you heard the term shadowban?

A shadowban prevents your content from being shown to people. This means that your videos won’t be shown on the For You Page or on hashtag results.

  • How to revert a possible shadowban:
    1. Delete any content that may have been against TikTok’s terms and conditions
    2. Clear your account cache
    3. Delete the app and re-download again
Settings and Privacy

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HOW TO REPORT CONTENT

How to report content

TikTok has expanded it’s reporting capabilities so when you report someone or get reported you will be notified in your Account Updates inbox:

Your report
CONTENT REPORTING icon

REPORTING


  • How to report content
    1. Tap the share icon
    2. Tap the report button
    3. Tap report content
    4. Tap the corrected category
    5. Follow the next steps
    6. Tap the submit button.
    7. Success! Your report is submitted.
Report step 1
Report step 2
Report step 3

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How to recover from a ban

HOW TO RECOVER FROM A BAN

TikTok’s Community Guidelines apply to everyone and to everything on the platform. They will remove any content – including video, audio, livestream, images, comments, and text – that violates the Community Guidelines rules.

You will receive a notification in your inbox explaning what rule has your post violated. Iniside the notification there is a “Submit appeal” link for you to request that your content gets unbanned.

The screens below exemplify the steps you need to follow to appeal your ban.

CONTENT MODERATION icon

STEPS TO APPEAL


1

Tap your inbox icon

recover from a ban step 1
2

Tap the system notification

3

Tap the Submit appeal link

4

Scroll through the Community Guidelines page, type your message request in the text box and tap submit

5

Succes! Your appeal was submitted. Now wait.

6

Check your notifications and tap on the content thumbnail.

7

Success! Your content was restored.

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INSTAGRAM

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TWITTER

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YOUR VOICE MATTERS

We are actively seeking your feedback and comments to our guide. Your contribution will help us built the information database to help people tackle issues of unfair cencorship.

If you want to share your personal cencorship story with us, be sure your story will be anonymized.

If you uncover a new content moderation policy or technique, please feel free to reach out and make platforms like ours aware of it.

info@gaait.policylabafrica.org